Affordable web-design for Small UK Businesses
Analyse Your Website on a Quarterly Basis
Tools we add to your website package (Free of charge option to all but cheapest of sites we offer)
like Google Analytics allow you to check your website traffic data as frequently as you’d like.
We definitely recommend keeping an eye on your Google Analytics reports at least weekly.
With that said, we all know that checking your reports and actually taking time to analyse
them are two different tasks. This is why I recommend that every website owner take time now
and then to analyse their reports and implement any needed changes to their
website based on what the data analytics is reporting. Here at CheapUKWebsites, we too will keep
an eye on your reports and if we feel changes are required we will let you know.
What Website Data should I be Paying Attention to?
It’s easy to get lost in Google Analytics. There is SO much data that you can analyse. Not only is there a ton of data, but the ways in which you can slice it up seem almost endless. Every website owner is going to have different reports to focus on, but there are a few main data points that all website owners should be aware of during their quarterly reviews:
Traffic Sources – Keywords: Knowing which keywords are driving the most quality visitors to your website is crucial. You can begin optimising more of your website around these keywords in order to capitalise on those searches.
Traffic Sources – Referring Sites: Understanding which websites are referring the most quality traffic to your website will allow you to focus more effort and time on those sites, and less of your time on under performing websites, moving forward.
Visitors Overview: How much of your website traffic is new visitors versus returning visitors? Knowing this might help you phrase content different or run certain marketing programs geared towards one type of visitor versus the other.
Content Overview – Top Pages: Having an idea of what pages are performing best will tell you what content your visitors are interested in. Produce more of that!
Visits: What days do you have the most traffic to your website? Knowing what days visitors are coming to your website allows you to publish new content or launch promotions on those days in order to capture the most attention.
Now that we have an understanding of some of the most important reports to analyse for your website, let’s dig into each of them to provide examples on how you can use the data to make real impactful changes to your website and website marketing.
Use Keyword Reports to Optimise Your Website
Knowing which keywords to optimise your website with is crucial in attracting the right visitors. Here’s how you can utilise the Keyword reports in Google Analytics:
1. Go into the Traffic Sources Overview section of Google Analytics
2. Find your Top ten performing keywords and make a list of those keywords
3. Go back through your website and begin infusing them into your website content
4. Use them as anchor text for your URLs
5. Name your images with your top ten keywords
6. Add title tags and Alt tags to your images using your top ten keywords
7. Create a list of new blog topics that you want to write about and be sure to infuse your top ten keywords into those articles
By analysing your Traffic Sources – Keywords report and following the steps above you will significantly increase your website traffic for those specific keywords.
Spend more Time on the Websites that Refer the most Traffic to Your Website
Knowing which websites (or social media channels) around the web that are referring the most traffic to your website is critical. As a website owner you only have so much time in the day to market your site. It’s best to use that time wisely. Follow these steps in order to analyse your traffic sources and make impactful changes to your website marketing:
1. Go into your Traffic Sources report within Google Analytics and review the Top Referring Sites data
2. Ask yourself, are these the websites that I assumed would be near the top? Are these the websites I’m spending the most time using in order to drive traffic to my website?
3. Start trying to figure out why some sites are near the top of this list, while others are near the bottom. Perhaps one of the websites near the top is a site that you recently wrote a guest blog article for. Contact the owner of that site and see if you can write another article for them.
4. Is LinkedIn outperforming Facebook? If so, you may want to tweak the amount of time you spend on both social media sites, with more time being devoted to LinkedIn next quarter instead of Facebook. This strategy can be repeated for all social media sites that you use.
5. Is Banner Ad ‘A’ outperforming Banner Ad ‘B’? If so, perhaps you want to cancel Banner Ad ‘B’ and ask for more space on the website that’s hosting Banner Ad ‘A’.
6. Is there a website that you don’t recognise that’s currently sending a lot of traffic to your website? Reach out to the owner of that website and see if you can partner with them in some way in order to capitalise even more on all of the traffic they are sending your way.
Using the Referral Sources report in Google Analytics will help you become more efficient with your marketing time and more effective at driving traffic to your website.
WE COULD GO ON AND ON ABOUT THE BENEFITS OF GOOGLE ANALYTICS BUT WE WONT FOR NOW!! Rest assured its a tool well worth using and if used properly you will quickly reap the benefits in terms of more traffic to your website
WARNING this page contains JARGON... LOTS OF IT!!!!!